J.K. Rowling Announces Pottermore

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J.K. Rowling Announces Pottermore

Postby DarthLocke on Thu Jun 23, 2011 5:46 pm

J.K. Rowling announced Pottermore Today (which builds on the reader experience).
From 23rd June, fans can submit their email addresses to Pottermore.com in order to be contacted by the site following the opening of registration on 31st July, Harry Potter's birthday.

On 31st July, an online challenge will be launched on Pottermore.com. 1 million of those successfully completing it will be granted early access to the Beta version of the website, enabling them to help put finishing touches before it opens to all in October 2011. Details of the challenge will be revealed on 31st July.


J.K. Rowling today, Thursday 23rd June, answered mounting speculation about the nature of her new project and announced Pottermore, a unique and free-to-use website which builds an exciting online experience around the reading of her hugely successful Harry Potter books, and is partnered by Sony.

The announcement today was heralded by the revealing of the website’s name via an online search for its letters, and a ‘coming soon’ holding page which received over a million visits within 36 hours of launching.

For this groundbreaking collaborative project, J.K. Rowling has written extensive new material about the characters, places and objects in the much-loved stories, which will inform, inspire and entertain readers as they journey through the storylines of the books. Pottermore will later incorporate an online shop where people can purchase exclusively the long-awaited Harry Potter eBooks, in partnership with J.K. Rowling’s publishers worldwide, and is ultimately intended to become an online reading experience, extending the relevance of Harry Potter to new generations of readers, while still appealing to existing fans. As the Pottermore Shop develops, it is intended that it should include further products designed specifically for Harry Potter fans, offering a potential outlet for Sony products and services related to Pottermore. In keeping with Harry Potter’s international appeal, the site will launch in English, French, Italian, German and Spanish, with more languages to follow.

In the new website, the storyline will be brought to life with sumptuous newly-commissioned illustrations and interactive ‘Moments’ through which you can navigate, starting with the first book, Harry Potter and the Philosopher’s (Sorcerer’s) Stone. On entering, you choose a magic username and begin your experience. As you move through the chapters, you can read and share exclusive writing from J.K. Rowling, and, just as Harry joins Hogwarts, so can you. You visit Diagon Alley, get sorted into a house, cast spells and mix potions to help your house compete for the House Cup.

At a press conference at the Victoria & Albert Museum in London, Rowling revealed some key features of the website. In an announcement which will thrill fans, she described how she has
brought to life both the Sorting Hat and Ollivanders experiences from her books for the first time on Pottermore, by revealing the questions asked by the Sorting Hat - which places newcomers into their Hogwarts houses according to their characteristics - and the magic behind the Wand Chooser – which finds the right wand for each user from over 33,000 possible combinations. She also revealed glimpses of the new information she has provided on some of the best-loved characters.

J.K. Rowling’s announcement on YouTube and sony.com today revealed that Pottermore (along with the Pottermore Shop) will be open to all users in October 2011. From today, 23rd June, fans can submit their email addresses on Pottermore.com in order to be contacted by the site following the opening of registration on 31st July, Harry’s birthday. Also on that date, an online challenge will be launched, whereby the first million people to complete their registration will gain early entry into the website, and help put final touches to the experience.

J.K. Rowling commented, “I wanted to give something back to the fans that have followed Harry so devotedly over the years, and to bring the stories to a new digital generation. I hope fans and those new to Harry will have as much fun helping to shape Pottermore as I have. Just as I have contributed to the website, everyone else will be able to join in by submitting their own comments, drawings and other content in a safe and friendly environment – Pottermore has been designed as a place to share the stories with your friends as you journey through the site.”

Pottermore has been made possible with the support and partnership of Sony.

Sir Howard Stringer, Chairman, Chief Executive Officer and President of Sony Corporation, commented:
“Sony's association with J.K. Rowling's Pottermore brings together one of the world’s most innovative brands with the most successful book series in history, in a pioneering partnership that will help shape the future of story-telling. We are proud to be a part of it, both at this momentous announcement, and as we collaborate on its development over the coming years.”

On Sony’s partnership of Pottermore, J.K. Rowling commented:
“As I think people know, I am very protective of Harry and have always been very selective with any new initiatives, but I am totally committed to making this partnership with Sony and this wonderful new website a success. There are many companies I could have worked with on this ultimate digital expression of Harry Potter’s universe, but it is Sony’s unique philosophy of creativity in harmony with technology that made them my first choice as main partner. The spirit behind Sony’s make.believe philosophy is one that rings true with Pottermore’s own values.”

The detailed creative execution has been led by TH_NK, a leading UK digital agency, under the supervision of J.K. Rowling and the Pottermore management team, in co-operation with Sony. J.K. Rowling’s publishers, Bloomsbury in the UK and Scholastic in the USA, as well as her international publishers worldwide, have been active supporters in the creation of pottermore.com and the Pottermore Shop. Warner Bros, the makers of the hugely successful Harry Potter film franchise, is also one of the partners who have worked to support the launch of Pottermore through a variety of marketing, promotional and other efforts, and will continue to collaborate as the project grows.

The storyline of the second book, Harry Potter and the Chamber of Secrets, will go live on the site in early 2012. The Pottermore Shop opens when the site opens to all in October, selling complete ranges of the eBooks and digital audiobooks in a selection of languages, exclusively.

Designed for fans of all ages, the website has been created with child safety in mind, employing best practice and compliance with internet codes of practice in the UK, Europe and USA, and elsewhere.


Read more: J.K Rowling Announces Pottermore - ComingSoon.net http://www.comingsoon.net/news/movienew ... z1Q7OJtrEy



Wasn't sure where to put this, but since the site is too promote Harry Potter eBooks and more detailed "written" information about things with in the Harry Potter Book Series, I thought "book news" was an ok place to put this. announcement.
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Re: J.K. Rowling Announces Pottermore

Postby Sawyer5665 on Thu Jun 23, 2011 9:45 pm

I'm actually very much looking forward to this. It would be awesome to be one of the lucky people that get to be the beta testers. I wonder what the challenge will be? My guess is some sort of timed quiz on the books.
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Re: J.K. Rowling Announces Pottermore

Postby DarthLocke on Fri Jun 24, 2011 4:08 pm

Sawyer5665 wrote:I'm actually very much looking forward to this. It would be awesome to be one of the lucky people that get to be the beta testers. I wonder what the challenge will be? My guess is some sort of timed quiz on the books.



Yeah it's pretty cool idea! And really nice that HP fans can get a little more... :)
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Re: J.K. Rowling Announces Pottermore

Postby Woongo on Fri Jun 24, 2011 4:11 pm

I'm looking forward to this. Finli had joked before that it would be awesome if she said that magic is real. But this is almost as good. Virtual Hogwarts is better than no Hogwarts! :D
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Re: J.K. Rowling Announces Pottermore

Postby Leroi22 on Thu Jul 21, 2011 8:46 am

I'm really excited about this, I'm hoping to see more in-depth details on what happened to all of our favorite characters after Deathly Hallows ended. I want to see how the trio gets from point A (end of Deathly Hallows) to point B (Epilogue). Reading about Ron and Hermione's wedding would be fantastic, plus getting some insight into the day-to-day lives of our heroes post Battle of Hogwarts.

I'm probably asking waaaaaay too much. :lol:
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Re: J.K. Rowling Announces Pottermore

Postby Joshua on Sat Aug 27, 2011 2:02 pm

My username is SilverFelicis144

Add me if you're on :D

It's pretty cool so far! And in perfect timing for my reread of the books!
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Re: J.K. Rowling Announces Pottermore

Postby Woongo on Sat Aug 27, 2011 3:32 pm

I sent you a request Joshua :D (FlooBat7)
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Re: J.K. Rowling Announces Pottermore

Postby Joshua on Sat Aug 27, 2011 3:38 pm

Gotcha! :D

I'm in Gryffindor! I'm thrilled :w00t: :w00t:
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Re: J.K. Rowling Announces Pottermore

Postby Leroi22 on Sat Aug 27, 2011 5:56 pm

I still haven't received my welcome email yet.... :cry:
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Re: J.K. Rowling Announces Pottermore

Postby Joshua on Sat Aug 27, 2011 7:22 pm

Leroi22 wrote:I still haven't received my welcome email yet.... :cry:


Not even a welcome email? You should have gotten that a couple days after you first registered...

Or have you registered successfully and now just waiting for access?
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Re: J.K. Rowling Announces Pottermore

Postby Leroi22 on Sat Aug 27, 2011 7:46 pm

Joshua wrote:
Leroi22 wrote:I still haven't received my welcome email yet.... :cry:


Not even a welcome email? You should have gotten that a couple days after you first registered...

Or have you registered successfully and now just waiting for access?


I received the registration email a day or two after initially finding the magic quill, but i'm still waiting for the welcome access email. Hopefully it won't be much longer...
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Re: J.K. Rowling Announces Pottermore

Postby Joshua on Sun Aug 28, 2011 1:54 pm

Leroi22 wrote:
Joshua wrote:
Leroi22 wrote:I still haven't received my welcome email yet.... :cry:


Not even a welcome email? You should have gotten that a couple days after you first registered...

Or have you registered successfully and now just waiting for access?


I received the registration email a day or two after initially finding the magic quill, but i'm still waiting for the welcome access email. Hopefully it won't be much longer...


Ahh cool! Hopefully soon :) What day did you sign up? I presume they're doing it day-by-day but who knows. I was Day 2
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Re: J.K. Rowling Announces Pottermore

Postby Woongo on Sun Aug 28, 2011 2:01 pm

Joshua wrote:
Leroi22 wrote:
Joshua wrote:
Leroi22 wrote:I still haven't received my welcome email yet.... :cry:


Not even a welcome email? You should have gotten that a couple days after you first registered...

Or have you registered successfully and now just waiting for access?


I received the registration email a day or two after initially finding the magic quill, but i'm still waiting for the welcome access email. Hopefully it won't be much longer...


Ahh cool! Hopefully soon :) What day did you sign up? I presume they're doing it day-by-day but who knows. I was Day 2

I wouldn't say it's day by day, because I know some people who registered on 2nd or 3rd day and got their emails before me, and I registered on the first day. :O
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Re: J.K. Rowling Announces Pottermore

Postby Leroi22 on Sun Aug 28, 2011 6:08 pm

Joshua wrote:
Leroi22 wrote:
Joshua wrote:
Leroi22 wrote:I still haven't received my welcome email yet.... :cry:


Not even a welcome email? You should have gotten that a couple days after you first registered...

Or have you registered successfully and now just waiting for access?


I received the registration email a day or two after initially finding the magic quill, but i'm still waiting for the welcome access email. Hopefully it won't be much longer...


Ahh cool! Hopefully soon :) What day did you sign up? I presume they're doing it day-by-day but who knows. I was Day 2


I registered on the 5th day, so hopefully soon. I will probably be one of the people who get their email on September 30th. :lol:
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